The study conducted used an Activity Theory (AT) framework to understand business activities in cyberspace. With the sudden hit of the global Covid19 Pandemic, businesses had to depend on cyberspace to perform various business activities. Among other activities, some companies place orders, pay bills, do online shopping, communicate and collaborate on the platform. The study used purposive sampling to collect interpretive qualitative data from 15 research participants who are business owners from different sectors. Online interviews were conducted on Google meet and Zoom platforms. Data collected were analyzed and interpreted using an activity theory framework as a lens to understand activities through interrelated elements to produce an output. The interaction between the elements is regarded as an activity system with the main actors performing various activities to achieve goals. The availability of the mediators transforms into a positive or a negative outcome. Results were discussed, recommendations were made, and the paper concluded with the closing remarks.

Authors: Tabisa Ncubukezi, Laban Mwansa

Published in: International Conference for Internet Technology and Secured Transactions (ICITST-2021)

  • Date of Conference: 7-9 December 2021
  • DOI: 10.20533/ICITST.2021.0003
  • ISBN: 978-1-913572-39-6
  • Conference Location: Virtual (London, UK)