Abstract

In this paper we investigate the problem of manual survey completion for the purposes of market validation. This study resides in the application domain of business market validation as a motivating example. The amount of data which can be output for market validation can be drastically increased through the process of automation. Through the use of automatic survey completion, we seek to decrease the amount of time required for each survey and therefore increase the efficiency of market data collection. Each survey completed with automation increases the efficiency and results in more market data collection. We outline a chrome application which opens a survey website and answers designated questions. We next document the improvements provided by the automation. Then we overview the results and discuss the available improvements to survey automation process.

Published in: International Conference on Information Society (i-Society 2016)

  • Date of Conference: 10-13 October 2016
  • DOI: 10.2053/iSociety.2016.0020
  • ISBN: 978-1-908320-62-9
  • Conference Location: Dublin, Ireland