The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A self administrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.

Published in: International Conference on Information Society (i-Society 2016)

  • Date of Conference: 10-13 October 2016
  • DOI: 10.2053/iSociety.2016.0011
  • ISBN: 978-1-908320-62-9
  • Conference Location: Dublin, Ireland