An Empirical Study of Factos Influencing ECommerce Customers’ Awareness in Jordan
The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A self administrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.
- Date of Conference: 10-13 October 2016
- DOI: 10.2053/iSociety.2016.0011
- ISBN: 978-1-908320-62-9
- Conference Location: Dublin, Ireland