Abstract

From a world economy point of view Switzerland has the reputation to be a very innovative country, but how is it reflected online? In this paper, we study the case of Switzerland online reputation regarding innovation including companies of its Swiss Market Index (SMI). Quantitative analysis is carried out with an advanced e-reputation monitoring tool and the results are compared with other related rankings.

Published in: International Conference on Information Society (i-Society 2014)

  • Date of Conference: 10-12 November 2014
  • DOI: 10.2053/iSociety.2014.0002
  • ISBN: 978-1-908320-36-0
  • Conference Location: London, United Kingdom