The current digital age has brought a lot of impact on the marketing ecosystem, the dynamic evolution in-terms of branding and digital marketing/e-marketing has brought about two major pillars of profound achievement for twenty-first-century businesses. This abstract take into consideration the collaboration between branding and digital marketing. It also revealed their relationship and synonymous connections in the current competitive marketplace. Branding, conventionally is associated with the creation of unique identity of a business or a product that will create a long-lasting awareness in the minds of the targeted audience. Therefore, branding of a business, goods, or service, serves as a critical element in influencing consumer perceptions, cultivating brand loyalty, and propelling competitive edge.

Author: Ezekiel Olukayode Akintunde

Published in: Canada International Conference on Education, 2024

• Date of Conference: 23-25 July, 2024
• DOI: 10.20533/CICE.2024.0036
• Electronic ISBN: 978-1-913572-65-5
• Conference Location: Toronto Metropolitan University, Toronto, Canada